Job Description: Own the @getknowt TikTok and Instagram accounts day to day, posting daily for a high school audience Take content from idea to publish, including hooks, scripts, filming, editing, and captions Create relatable content about high school, AP exams, the SAT and ACT, studying, and test stress Turn Knowt's product into content students want to watch and use Ensure every post feels native to the platform and high school culture Test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas Tie content to the high school calendar Use platform trends, audience behavior, and performance data to develop new content concepts Iterate daily based on performance data Track and report content performance with recommendations on what to scale, improve, or stop Measure views, watch time, saves, shares, comments, and signups Work directly with the marketing team and report to the Student Marketing Manager Requirements: Minimum commitment of 10–15 hours/week A real feel for what goes viral on TikTok and Instagram, and why Firsthand understanding of high school, AP classes, the SAT and ACT, and the pressure that comes with all of it Comfort taking a video from idea to posted A data-driven approach, making decisions from view and conversion metrics Experience creating and growing short-form content, especially for edtech or exam-prep audiences (nice to have) Comfort on camera, or experience scripting for creators (nice to have) Sat for AP exams, the SAT, or the ACT (nice to have) Must be a resident of Canada or United States Benefits: Base pay plus performance rewards tied to account growth Flexible hours Room to grow the role if it's working